Hiring a designer or using a template to make your website stand out is just the first step to increasing the number of visitors to your website. A well-designed website will keep visitors coming back, but you need to know how to get them there in the first place before they can become repeat visitors. Plus, if your site represents a business, these visitors can become customers, in what’s known as “traffic conversion.” First, though, you have to learn how to market your website. It’s simpler than you might think.
Choose the Right Domain Name
A good domain name can make all the difference. Check available domain names to see if the one you have in mind is available. A domain name that visitors will be more likely to respond to and remember will be:
- Short (no more than three words; two if possible)
- Relevant to your site (a business name, something about the industry)
- Properly spelled (don’t swap “s” for “z” or something similar, unless that’s how your business name is spelled)
Do not keep the host site like “Wordpress” or “Blogspot” in your domain title. Pay the small fee to register a domain name and include privacy protection if you don’t represent a business and don’t want your address publically available. If you already have a domain name, but it’s too long or not relevant enough, change it.
There’s a difference between spam and effective email marketing. Building a base of interested subscribers to your email newsletter will ensure that the people most likely to respond to your content, products or services will have the most important site updates delivered directly to their inboxes. By linking to your site in an enticing email newsletter, you’ll increase traffic.
Get ads that effectively target your site’s most important demographics with pay-per-click advertizing – and only pay for the times the ads actually bring visitors to your site. PPC is a no-hassle way to maximize your online advertizing potential. Plus, you can cap your budget and end the campaign automatically if the costs get out of hand.
Once you’ve built a base of loyal repeat visitors, the site will market itself with the help of their word of mouth and social media shares. However, marketing is not something you can ignore early on in your site’s development. Plus, the more visitors you get, the better your site will do, so it’s always best to keep trying different kinds of marketing until you find the one that gets results, even after your traffic numbers have taken off.